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Broad Insights. Deep Analysis.

All Reports

Forecasting Spending and Savings by Income: Money in the Middle

Key Points: In prior reports we assessed what consumer spending will look like in 2023 and which categories will perform best. Clients have also been asking what the future might hold for high- and low-end consumers, and that’s the subject of this report. We think there’s money in the middle. We constructed a rigorous analysis of spending and savings by income. We modelled 10 years of history, and we project what spending might look like

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Consumer Stocks and Beyond: Ranking 170 Stocks on 16 Elements

Key Points: We launched the first iteration of the Idea Generator two months ago, and we’re updating it to incorporate client feedback. Our original framework focused on ranking ~50 stocks in the consumer arena. The new model ranks ~170 stocks that are drawn from a broader set of industries, including entertainment, tech, building products, airlines, and others. Our new Idea Generator incorporates 16 elements, many of which are proprietary in nature. The weights of each

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The US Consumer: A Wide-Angle View. Ten Topics, Two Charts Apiece

Summary Points: When it comes to analyzing the US consumer, there’s no shortage of data to explore. The hard part is separating the signal from the noise. Our job is to study anything and everything that may influence consumption, and while our reports typically focus on a single issue that we analyze in depth, this one provides more of a wide-angle view. We highlight 10 relevant issues and offer a pointed assessment of each with

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An Outlook for Ten Industries

Summary Points: In the absence of company-issued guidance for 2023, we wanted to fill the void. Our first report in this series analyzed top-down trends to arrive at a logical starting point for company P&Ls. We dug into labor market conditions, excess savings, the ‘wealth effect’ and other factors, to arrive at an estimate for quarterly PCE. This report builds on that analysis by analyzing industry and company-level dynamics. We studied 10 categories of consumption,

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Filling the Guidance Void – Part One: Addressing Macro Uncertainty

Summary Points Earnings for consumer stocks have been all over the map, but there’s been one common element — when it comes to offering 2023 guidance, most companies have demurred. We’re going to try and fill that void with a two-part series. This, our first report, focuses on the macro backdrop, which is an important place to start. After all, “macro uncertainty” is the primary reason companies have balked. Our second report will overlay industry

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Consumer Stocks: A Systematic Approach to Idea Generation

Summary Points: I launched Rubinson Research 9 months ago. So far, we’ve published 18 reports on substantive topics including: inventory, the “wealth effect”, the low-end consumer, housing, Amazon, pricing power, and more. We’ve also sent out 12 mini reports to clients and hosted 2 webinars. This report is a summary of our November 7th webinar. If you’d like to watch my animated delivery of the content, here is a link to the replay. A Perspective

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"UP-TO-DATA" PODCAST​

The Consumer’s Vital Signs. Tail Risk?

We hosted a timely webinar that outlined a few tail risks.  Employment growth is being driven by acyclical sectors like government and health care.  Both of these are under a microscope.  Job gains are heavily skewed to large firms with over 500 employees.  That adds risk to the equation.  Immigrants have also been driving the train, but for how long? Tail risk is also discernible within PCE.  Obscure categories are growing twice as fast as “bankable” categories.  Have a listen!

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Tractor Supply: Without Peer. Insights from Hal Lawton, CEO

Hal Lawton joins a growing list of CEOs that’ve graced us with their presence.  He shared key insights on our podcast.  We talked about how a tight housing market pushed Millennials into TSCO’s catchment area.  We talked about TSCO’s 7% market share, and the fact that outsized comps were driven by transactions, not ticket.  TSCO has no direct peer — that means it doesn’t have to share its slice of the market with “like” competitors or fall prey to their mistakes.  Give a listen!

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Webinar: The Consumer Could Surprise in 2025

We hosted a webinar to review the state of the consumer and to detail why 2025 might hold a few surprises.  We dive into the labor markets with a focus on immigration; we assess the implications of other policies such as tariffs and taxes; we explore household balance sheets to understand how wealth and leverage might influence consumer spending.  Our take is that a softening consumer will impact the interest rate environment, and that in turn, can have meaningful implications for stock selection.  The slides…

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Brinker’s Secret Sauce. Insights from the CFO

Brinker has been on a tear.  Same store sales have been ripping even as other restaurants are struggling.  We talk with CFO Mika Ware who has a unique perspective on the company’s turnaround.  It’s a classic case of blocking and tackling — slimming down the menu, simplifying recipes, improving standards, and killer marketing that’s informed by insights and data.  It sounds like Brinker has more work to do at Chili’s, and it might be able to replicate that success with other banners.

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The More Things Change, the More They Stay the Same: Our Interview with Bill Rhodes of AutoZone

Bill Rhodes led AutoZone for nearly 20 years.  Over that time, the auto parts industry faced major change — auto cycles have come and gone, the industry has consolidated, e-Commerce has altered the landscape, and vehicles have become laden with technology.  So far, it seems that the more things have changed, the more they’ve stayed the same — AutoZone has remained relevant to its customers and its business model has stayed the course.  More change is on the horizon — EVs are making inroads, etc. …

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A Moving Target: Making Sense of the (Newly Revised) Government Data

Friday’s revision to income and spending data has caused confusion.  We’ve prepared a 10-minute podcast to review the investment implications.  Some of the changes can be disregarded as noise, but there are three important takeaways.  First, the latest iteration of personal income is highly disconnected from labor market data.  Second, this is not the first time savings rates have been meaningfully revised, nor will it be last.  Investors should move on from using the savings rate as an investable data point.  Household balance sheets are…

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