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Broad Insights. Deep Analysis.

All Reports

Are Consumer Data and Consumer Behavior Telling Conflicting Stories?

Key Points: The narrative around the US consumer seems to have shifted. As recently as a few months ago, we were hearing predictions of doom and gloom, but ever since the January jobs and retail sales data were released, the primary concern we’re hearing is that the consumer is running too hot. This report seeks to understand where the consumer is headed. We assess both the relevant data and consumer behavior. The data tell us

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Amazon: Framing the Investment Debate with Unconventional Frameworks and Analytics

Key Points: I covered Amazon stock in a previous life, and while I’m no longer in the game of conjuring up price targets, that hasn’t stopped me from analyzing the company’s financials. We focus on Amazon’s retail business in this report. Our aim is to highlight important metrics that often get overlooked. Amazon’s fulfillment center buildout was akin to adding KSS, TSCO, RH, ULTA, DKS, M, and URBN – the entire companies – for two

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Will Big Tech Do What the “Fiscal Cliff” and Inflation Failed to Do?

Key Points: The consumer made it through 2022 far better than many expected. The “fiscal cliff’ coupled with above-trend inflation represented a $1.5 trillion headwind, but you’d never know it from looking at spending trends. Real consumption grew by +2% – like clockwork. But is the consumer up for a command performance? The job market will have a lot say about that. This report seeks to quantify the effects that layoffs at Big Tech might

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Forecasting Spending and Savings by Income: Money in the Middle

Key Points: In prior reports we assessed what consumer spending will look like in 2023 and which categories will perform best. Clients have also been asking what the future might hold for high- and low-end consumers, and that’s the subject of this report. We think there’s money in the middle. We constructed a rigorous analysis of spending and savings by income. We modelled 10 years of history, and we project what spending might look like

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Consumer Stocks and Beyond: Ranking 170 Stocks on 16 Elements

Key Points: We launched the first iteration of the Idea Generator two months ago, and we’re updating it to incorporate client feedback. Our original framework focused on ranking ~50 stocks in the consumer arena. The new model ranks ~170 stocks that are drawn from a broader set of industries, including entertainment, tech, building products, airlines, and others. Our new Idea Generator incorporates 16 elements, many of which are proprietary in nature. The weights of each

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The US Consumer: A Wide-Angle View. Ten Topics, Two Charts Apiece

Summary Points: When it comes to analyzing the US consumer, there’s no shortage of data to explore. The hard part is separating the signal from the noise. Our job is to study anything and everything that may influence consumption, and while our reports typically focus on a single issue that we analyze in depth, this one provides more of a wide-angle view. We highlight 10 relevant issues and offer a pointed assessment of each with

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"UP-TO-DATA" PODCAST​

Positioning Portfolios for a Soft Patch

We’ve been expecting the consumer to hit a soft patch, and recent employment data have made that outcome more likely.  Fiscal stimulus and rate cuts will help stave off a bigger issue, but portfolios might still need to be reoriented.  We think rate-sensitive names will continue to work — we’re especially fond of housing-related stocks.  And, we built three frameworks to identify stocks that can bridge a gap.  They identify issues with (i) pricing power, (ii) asset-light models, and (iii) good shock absorbers.

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The Consumer: Deciphering the Data

This webinar details our outlook for the consumer.  H2 ’25 will be turbulent due to a lopsided employment picture, incomes that are not as strong as they appear, an immigration headwind, collateral damage from student debt repayment, and tariffs.  We expect the consumer to recover in early ’26 due to stimulus, but investors might want to be prepared for a choppy ride.  We recommend finding stocks with pricing power and bulletproof business models.  We introduce a couple of frameworks to help chart the course.

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Consumer Headwinds and Tailwinds for ’25 and ’26

There’s a lot going on in consumer land, and this webinar measures the headwinds and tailwinds facing the consumer in 2025 and 2026.  Late last year we grew concerned that the consumer was off kilter — employment and spending trends were unbalanced, and we were concerned that policy would dampen spending growth.  Now that fiscal stimulus is in the works, our outlook has turned more neutral.  There’s lots of math in this presentation, especially as it pertains to policy — immigration, tariffs, and fiscal stimulus. …

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It’s Not Just Tariffs. Where We Stand

We’ve been cautious on the consumer for the past six months.  It’s not just about tariffs.  Employment growth is lopsided, PCE growth has been of low quality, immigration will soon begin to weigh on aggregate demand, the credit impulse is muted, the “wealth effect” is reversing, and real wage growth is already slowing.  Tariffs are a headwind, but they don’t anchor our view.  This 30-minute webinar walks through a ton of useful data.

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The Consumer’s Vital Signs. Tail Risk?

We hosted a timely webinar that outlined a few tail risks.  Employment growth is being driven by acyclical sectors like government and health care.  Both of these are under a microscope.  Job gains are heavily skewed to large firms with over 500 employees.  That adds risk to the equation.  Immigrants have also been driving the train, but for how long? Tail risk is also discernible within PCE.  Obscure categories are growing twice as fast as “bankable” categories.  Have a listen!

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Tractor Supply: Without Peer. Insights from Hal Lawton, CEO

Hal Lawton joins a growing list of CEOs that’ve graced us with their presence.  He shared key insights on our podcast.  We talked about how a tight housing market pushed Millennials into TSCO’s catchment area.  We talked about TSCO’s 7% market share, and the fact that outsized comps were driven by transactions, not ticket.  TSCO has no direct peer — that means it doesn’t have to share its slice of the market with “like” competitors or fall prey to their mistakes.  Give a listen!

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