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Broad Insights. Deep Analysis.

All Reports

An Outlook for Ten Industries

Summary Points: In the absence of company-issued guidance for 2023, we wanted to fill the void. Our first report in this series analyzed top-down trends to arrive at a logical starting point for company P&Ls. We dug into labor market conditions, excess savings, the ‘wealth effect’ and other factors, to arrive at an estimate for quarterly PCE. This report builds on that analysis by analyzing industry and company-level dynamics. We studied 10 categories of consumption,

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Filling the Guidance Void – Part One: Addressing Macro Uncertainty

Summary Points Earnings for consumer stocks have been all over the map, but there’s been one common element — when it comes to offering 2023 guidance, most companies have demurred. We’re going to try and fill that void with a two-part series. This, our first report, focuses on the macro backdrop, which is an important place to start. After all, “macro uncertainty” is the primary reason companies have balked. Our second report will overlay industry

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Consumer Stocks: A Systematic Approach to Idea Generation

Summary Points: I launched Rubinson Research 9 months ago. So far, we’ve published 18 reports on substantive topics including: inventory, the “wealth effect”, the low-end consumer, housing, Amazon, pricing power, and more. We’ve also sent out 12 mini reports to clients and hosted 2 webinars. This report is a summary of our November 7th webinar. If you’d like to watch my animated delivery of the content, here is a link to the replay. A Perspective

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Will Inflation Moderate Before the Consumer Cries “Uncle”? Balance Sheets Tell the Tale

Summary Points: The consumer is still spending at a decent clip. However, so long as inflation is Enemy #1, investors may interpret that as bad news, a sign that the Fed’s job isn’t done. The best outcome for stocks would be if inflation were to moderate before the consumer cries “uncle”. With wages and inflation at a standoff, the consumer will need an assist from its balance sheet if it’s to outlast inflation. Households are

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Aram’s Idea Generator: A Roadmap for Stock Selection in Uncertain Times

Summary Points: We built a new framework called the Idea Generator. The goal is to help clients pick consumer-oriented stocks in an uncertain environment. We model 50+ stocks using four underlying elements – Supply and Demand, Valuation, Operating Leverage, and Financial Leverage. The outputs for each element are shown in tabular form below. The overall rankings are shown in Figure 17. On the back of this analysis, we’ve made a number of adjustments to our

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Consumer Stocks: What Businesses Are Best Positioned for Growth in the Short and Long Term?

Summary Points Jerome Powell has all but put a target on the back of the U.S. consumer. He’s squarely focused on taking the froth out of the labor market and home prices – two key underpinnings of PCE. Our PCE Predictor points to slower spending growth now that we’ve incorporated a decline in home prices and a weaker outlook for employment into our model. Excess savings still provide a meaningful buffer, though, offering 2 percentage

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"UP-TO-DATA" PODCAST​

Positioning Portfolios for a Soft Patch

We’ve been expecting the consumer to hit a soft patch, and recent employment data have made that outcome more likely.  Fiscal stimulus and rate cuts will help stave off a bigger issue, but portfolios might still need to be reoriented.  We think rate-sensitive names will continue to work — we’re especially fond of housing-related stocks.  And, we built three frameworks to identify stocks that can bridge a gap.  They identify issues with (i) pricing power, (ii) asset-light models, and (iii) good shock absorbers.

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The Consumer: Deciphering the Data

This webinar details our outlook for the consumer.  H2 ’25 will be turbulent due to a lopsided employment picture, incomes that are not as strong as they appear, an immigration headwind, collateral damage from student debt repayment, and tariffs.  We expect the consumer to recover in early ’26 due to stimulus, but investors might want to be prepared for a choppy ride.  We recommend finding stocks with pricing power and bulletproof business models.  We introduce a couple of frameworks to help chart the course.

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Consumer Headwinds and Tailwinds for ’25 and ’26

There’s a lot going on in consumer land, and this webinar measures the headwinds and tailwinds facing the consumer in 2025 and 2026.  Late last year we grew concerned that the consumer was off kilter — employment and spending trends were unbalanced, and we were concerned that policy would dampen spending growth.  Now that fiscal stimulus is in the works, our outlook has turned more neutral.  There’s lots of math in this presentation, especially as it pertains to policy — immigration, tariffs, and fiscal stimulus. …

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It’s Not Just Tariffs. Where We Stand

We’ve been cautious on the consumer for the past six months.  It’s not just about tariffs.  Employment growth is lopsided, PCE growth has been of low quality, immigration will soon begin to weigh on aggregate demand, the credit impulse is muted, the “wealth effect” is reversing, and real wage growth is already slowing.  Tariffs are a headwind, but they don’t anchor our view.  This 30-minute webinar walks through a ton of useful data.

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The Consumer’s Vital Signs. Tail Risk?

We hosted a timely webinar that outlined a few tail risks.  Employment growth is being driven by acyclical sectors like government and health care.  Both of these are under a microscope.  Job gains are heavily skewed to large firms with over 500 employees.  That adds risk to the equation.  Immigrants have also been driving the train, but for how long? Tail risk is also discernible within PCE.  Obscure categories are growing twice as fast as “bankable” categories.  Have a listen!

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Tractor Supply: Without Peer. Insights from Hal Lawton, CEO

Hal Lawton joins a growing list of CEOs that’ve graced us with their presence.  He shared key insights on our podcast.  We talked about how a tight housing market pushed Millennials into TSCO’s catchment area.  We talked about TSCO’s 7% market share, and the fact that outsized comps were driven by transactions, not ticket.  TSCO has no direct peer — that means it doesn’t have to share its slice of the market with “like” competitors or fall prey to their mistakes.  Give a listen!

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