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The Consumer: A Detailed Outlook for 2023, 2024 and Beyond

Summary Points: We’ve been tracking a dozen headwinds and tailwinds that’ve been acting upon the consumer. The math has been telling us that they have the wherewithal to keep spending. We don’t see clear signs of a retrenchment, and even the soft patch we’ve been envisioning has yet to materialize. Now that we’re halfway through 2023, it’s a good idea to extend our analysis to incorporate 2024 and beyond. We built a line-by-line model that

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Retail Stocks: An Uphill Battle with Winners and Losers

Key Points: Retail stocks have had a rough couple of months. Many of them have pointed to macro headwinds as a reason for lackluster results, but it’s hard to reconcile that with PCE that’s been growing at a 7% clip. This report seeks to understand whether the headwinds retailers have been flagging are macro or micro in nature. We also made a shopping list of sorts to help identify attractive retail stocks. Prior to the

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Luxury Goods and Luxury Stocks: A Deep Dive

Key Points: When it comes to consumer spending, we’ve been vocal in our concern for the low-end. Lately, however, we’ve been getting questions about the high-end consumer, and clients are beginning to wonder if they might also come under pressure. This report seeks to tackle that question. In the process, we offer a perspective on both the global luxury market and the corresponding stocks. Categories that over-index to the high-end are a blend of goods

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Quantifying Earnings Risk

Key Points: In a recent report we assessed whether the consumer was hitting a soft patch or a wall. We concluded that they are more likely to bend than break. It’s rare for a recession to arise when real PCE is positive, but even a slowdown in spending can create risk to earnings. This report introduces a framework that can help identify stocks with the most – and least – earnings risk. Companies in the

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Is the Consumer Hitting a Soft Patch or a Wall? What Does It Mean for the Stocks?

Key Points: The strength and consistency of the US consumer have provided ballast for the broader economy, but lately there have been some signs of fatigue. The aim of this report is to determine whether the consumer is hitting a soft patch or a wall. Last year the consumer had to contend with enormous crosscurrents. At the end of the day though, job gains, strong wage growth and the drawdown of “excess savings” overpowered the

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The State of the Consumer. Our Frameworks Tell the Story

Key Points: Since founding Rubinson Research one year ago, we’ve developed dozens of frameworks to measure the well-being of the consumer – both in aggregate and by income cohort. Those indicators led us to be bullish on the consumer for the past year. Our frameworks though, are no longer as supportive as they had been. Labor markets are strong and balance sheets are fortress-like – but we are seeing some signs of strain. People are

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"UP-TO-DATA" PODCAST​

Consumer Headwinds and Tailwinds for ’25 and ’26

There’s a lot going on in consumer land, and this webinar measures the headwinds and tailwinds facing the consumer in 2025 and 2026.  Late last year we grew concerned that the consumer was off kilter — employment and spending trends were unbalanced, and we were concerned that policy would dampen spending growth.  Now that fiscal stimulus is in the works, our outlook has turned more neutral.  There’s lots of math in this presentation, especially as it pertains to policy — immigration, tariffs, and fiscal stimulus. …

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It’s Not Just Tariffs. Where We Stand

We’ve been cautious on the consumer for the past six months.  It’s not just about tariffs.  Employment growth is lopsided, PCE growth has been of low quality, immigration will soon begin to weigh on aggregate demand, the credit impulse is muted, the “wealth effect” is reversing, and real wage growth is already slowing.  Tariffs are a headwind, but they don’t anchor our view.  This 30-minute webinar walks through a ton of useful data.

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The Consumer’s Vital Signs. Tail Risk?

We hosted a timely webinar that outlined a few tail risks.  Employment growth is being driven by acyclical sectors like government and health care.  Both of these are under a microscope.  Job gains are heavily skewed to large firms with over 500 employees.  That adds risk to the equation.  Immigrants have also been driving the train, but for how long? Tail risk is also discernible within PCE.  Obscure categories are growing twice as fast as “bankable” categories.  Have a listen!

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Tractor Supply: Without Peer. Insights from Hal Lawton, CEO

Hal Lawton joins a growing list of CEOs that’ve graced us with their presence.  He shared key insights on our podcast.  We talked about how a tight housing market pushed Millennials into TSCO’s catchment area.  We talked about TSCO’s 7% market share, and the fact that outsized comps were driven by transactions, not ticket.  TSCO has no direct peer — that means it doesn’t have to share its slice of the market with “like” competitors or fall prey to their mistakes.  Give a listen!

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Webinar: The Consumer Could Surprise in 2025

We hosted a webinar to review the state of the consumer and to detail why 2025 might hold a few surprises.  We dive into the labor markets with a focus on immigration; we assess the implications of other policies such as tariffs and taxes; we explore household balance sheets to understand how wealth and leverage might influence consumer spending.  Our take is that a softening consumer will impact the interest rate environment, and that in turn, can have meaningful implications for stock selection.  The slides…

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Brinker’s Secret Sauce. Insights from the CFO

Brinker has been on a tear.  Same store sales have been ripping even as other restaurants are struggling.  We talk with CFO Mika Ware who has a unique perspective on the company’s turnaround.  It’s a classic case of blocking and tackling — slimming down the menu, simplifying recipes, improving standards, and killer marketing that’s informed by insights and data.  It sounds like Brinker has more work to do at Chili’s, and it might be able to replicate that success with other banners.

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