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Broad Insights. Deep Analysis.

All Reports

Consumer Staples: Are We There Yet? A Deep Dive into Tactical and Fundamental Issues

Key Points: We’ve been bullish on the consumer and that’s created a bias for discretionary stocks over staples. Staples, though, have lagged the market by ~20% over the past year, and the aim of this report is to determine whether it’s time to buy this beaten-down group or if we should continue to tread lightly. The decision to own consumer staples stocks cannot be made in a vacuum. That’s because staples often act more like

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Consumer Stocks: Our Idea Generator Can Help Navigate a New Paradigm

Key Points: We’re often asked when the consumer will crack. We’ve been concerned about the low-end of the income distribution for some time, but when it comes to the aggregates, we don’t see red flags waving. The bigger question we have is how a shift from nominal growth to real growth will affect the stock selection process. We’ve modified our Idea Generator to emphasize business model dynamics like asset intensity and operating leverage. Our updated

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Consumer Stocks: Repositioning to Reflect the Shift from Nominal Growth to Real

Key Points: Consumer stocks had a rough third quarter. Staples continued their downward slide. Discretionary stocks tend to outperform when staples are cratering, but that’s not been the case this time around. We’re mindful of the fact that spending seems to have slowed post-Labor Day, but we think the consumer will regain their footing. We built a new interactive model that projects income, spending, and savings through 2025. We stress test assumptions to determine where

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A Deep Dive into the Low End. Will They Rise from the Ashes or Fall into the Abyss?

Key Points: We’ve refined our models to incorporate new data on the distribution of income, spending, and savings. Overall, we think that the consumer will continue to power through, but we remain concerned about the low-end of the income distribution. The question we seek to address in this report though, is whether the market has already braced for that outcome. Stocks that cater to the low-end consumer have taken a beating – they’ve underperformed a

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FAQ: The Questions Our Clients Are Asking

Key Points Investors seem to have accepted the notion that the consumer is resilient. Our sense though, is that this new-found optimism is tenuous, and if consumers tap the brakes for one reason or another, it won’t take long for skeptics to come out of the woodwork. This report seeks to address the most common concerns we are hearing from our clients. Q: Is excess savings still a thing? The concept is an abstraction that

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Common Bonds: Lessons from Starbucks, Sherwin Williams, Nike, Disney, Costco, Amazon and American Express

Key Points Our firm’s mission is to connect top-down themes with bottoms-up analysis. This report is a bit different in than it fuses learnings across sectors. We analyzed seven companies that hail from six different sectors – media, industrials, leisure, apparel, staples, and financials. Our goal is to provide an alternate lens through which to view your core holdings. Starbucks and Sherwin Williams hail from two very different sectors, but they are two peas in

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"UP-TO-DATA" PODCAST​

Consumer Stocks: Cutting Through the Fog

The consumer has been a juggernaut, but the math doesn’t add up.  Employment, the engine of consumption, has stalled.  It’s not because of AI — that risk is still in front of us.  The high-end has been driving PCE, but the “wealth effect” is probably not as durable as some suggest.  Our math says a 2% change in home values is worth as much as a 10% move in the S&P.  We are cautious on leisure.  It makes sense to own retailers during a brand-emic.

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Positioning Portfolios for a Soft Patch

We’ve been expecting the consumer to hit a soft patch, and recent employment data have made that outcome more likely.  Fiscal stimulus and rate cuts will help stave off a bigger issue, but portfolios might still need to be reoriented.  We think rate-sensitive names will continue to work — we’re especially fond of housing-related stocks.  And, we built three frameworks to identify stocks that can bridge a gap.  They identify issues with (i) pricing power, (ii) asset-light models, and (iii) good shock absorbers.

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The Consumer: Deciphering the Data

This webinar details our outlook for the consumer.  H2 ’25 will be turbulent due to a lopsided employment picture, incomes that are not as strong as they appear, an immigration headwind, collateral damage from student debt repayment, and tariffs.  We expect the consumer to recover in early ’26 due to stimulus, but investors might want to be prepared for a choppy ride.  We recommend finding stocks with pricing power and bulletproof business models.  We introduce a couple of frameworks to help chart the course.

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Consumer Headwinds and Tailwinds for ’25 and ’26

There’s a lot going on in consumer land, and this webinar measures the headwinds and tailwinds facing the consumer in 2025 and 2026.  Late last year we grew concerned that the consumer was off kilter — employment and spending trends were unbalanced, and we were concerned that policy would dampen spending growth.  Now that fiscal stimulus is in the works, our outlook has turned more neutral.  There’s lots of math in this presentation, especially as it pertains to policy — immigration, tariffs, and fiscal stimulus. …

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It’s Not Just Tariffs. Where We Stand

We’ve been cautious on the consumer for the past six months.  It’s not just about tariffs.  Employment growth is lopsided, PCE growth has been of low quality, immigration will soon begin to weigh on aggregate demand, the credit impulse is muted, the “wealth effect” is reversing, and real wage growth is already slowing.  Tariffs are a headwind, but they don’t anchor our view.  This 30-minute webinar walks through a ton of useful data.

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The Consumer’s Vital Signs. Tail Risk?

We hosted a timely webinar that outlined a few tail risks.  Employment growth is being driven by acyclical sectors like government and health care.  Both of these are under a microscope.  Job gains are heavily skewed to large firms with over 500 employees.  That adds risk to the equation.  Immigrants have also been driving the train, but for how long? Tail risk is also discernible within PCE.  Obscure categories are growing twice as fast as “bankable” categories.  Have a listen!

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