Rubinson-icon-white

Broad Insights. Deep Analysis.

All Reports

The Consumer Feels a Little Off Kilter Heading into 2025

Key points: It wasn’t long ago that economists were bracing for a hard landing. Today, the markets are having a party. The consumer accounts for 70% of GDP, and we think they’re a bit off kilter. While growth has been good, we find that gains in both the labor market and PCE have been narrowly focused, and that doesn’t inspire confidence. Labor markets are in flux – demand for labor has already slowed and immigration

Read More »

The Elephant in the Room: What’s Ailing Global Brands?

Key Points: It used to be that investors could buy the best global brands, close their eyes, and watch their gains compound over time. That strategy hasn’t been working well, at least not in consumer land. Estee Lauder, Gucci, Nike, Disney, LVMH and Lululemon have each underperformed the market by (15)% or more over the past three years. The aim of this report is to assess what – if anything – is amiss with global

Read More »

Consumer Staples: What Makes Them Tick?

Key Points: Staples have underperformed the market on a one-, three-, five- and ten-year basis. They were paragons of pricing power for much of the 80’s and 90’s, but the group has fallen from grace. This report analyzes the stocks from both a fundamental and a tactical perspective. We also seek to understand what makes the stocks tick.

Read More »

The State of the Consumer: Some Signal and a Whole Lot of Noise

Key Points: After being steadfastly bullish on the consumer for two and a half years, we became more cautious back in July. We don’t see a major problem ahead, but our forecasts call for a considerable slowdown in spending growth. We think we’ve got the general direction right, but there’s plenty of uncertainty to go around. The data have also been a moving target, so we think it makes sense to be prepared for a

Read More »

The Distribution of Everything: Millennials, the Bottom 40%, Age-Based Forecasts

Key Points: For those interested in the distribution of things, there’s been a treasure trove of data released over the past few weeks. In this report we analyze trends using the American Time Use Survey, the Fed’s Distributional Financial Accounts, and the Consumer Expenditure Survey. We tease out important trends by age, income and generation from each of those data sets.

Read More »

In the Weeds: A Framework That Helps Us Understand What Makes Companies Tick

Key Points: This report introduces a new framework that we call “In the Weeds”. By dissecting business models into their component parts, we can understand what makes companies tick. The first iteration of the framework focuses on dollar stores, home improvement stocks, specialty retailers, and mass merchants. Over time, we intend to add other industries to our arsenal. We analyze ~25 companies on traditional metrics that include sales per square foot, operating margins, inventory turnover,

Read More »

"UP-TO-DATA" PODCAST​

Consumer Stocks: Cutting Through the Fog

The consumer has been a juggernaut, but the math doesn’t add up.  Employment, the engine of consumption, has stalled.  It’s not because of AI — that risk is still in front of us.  The high-end has been driving PCE, but the “wealth effect” is probably not as durable as some suggest.  Our math says a 2% change in home values is worth as much as a 10% move in the S&P.  We are cautious on leisure.  It makes sense to own retailers during a brand-emic.

Watch Now »

Positioning Portfolios for a Soft Patch

We’ve been expecting the consumer to hit a soft patch, and recent employment data have made that outcome more likely.  Fiscal stimulus and rate cuts will help stave off a bigger issue, but portfolios might still need to be reoriented.  We think rate-sensitive names will continue to work — we’re especially fond of housing-related stocks.  And, we built three frameworks to identify stocks that can bridge a gap.  They identify issues with (i) pricing power, (ii) asset-light models, and (iii) good shock absorbers.

Watch Now »

The Consumer: Deciphering the Data

This webinar details our outlook for the consumer.  H2 ’25 will be turbulent due to a lopsided employment picture, incomes that are not as strong as they appear, an immigration headwind, collateral damage from student debt repayment, and tariffs.  We expect the consumer to recover in early ’26 due to stimulus, but investors might want to be prepared for a choppy ride.  We recommend finding stocks with pricing power and bulletproof business models.  We introduce a couple of frameworks to help chart the course.

Watch Now »

Consumer Headwinds and Tailwinds for ’25 and ’26

There’s a lot going on in consumer land, and this webinar measures the headwinds and tailwinds facing the consumer in 2025 and 2026.  Late last year we grew concerned that the consumer was off kilter — employment and spending trends were unbalanced, and we were concerned that policy would dampen spending growth.  Now that fiscal stimulus is in the works, our outlook has turned more neutral.  There’s lots of math in this presentation, especially as it pertains to policy — immigration, tariffs, and fiscal stimulus. …

Watch Now »

It’s Not Just Tariffs. Where We Stand

We’ve been cautious on the consumer for the past six months.  It’s not just about tariffs.  Employment growth is lopsided, PCE growth has been of low quality, immigration will soon begin to weigh on aggregate demand, the credit impulse is muted, the “wealth effect” is reversing, and real wage growth is already slowing.  Tariffs are a headwind, but they don’t anchor our view.  This 30-minute webinar walks through a ton of useful data.

Watch Now »

The Consumer’s Vital Signs. Tail Risk?

We hosted a timely webinar that outlined a few tail risks.  Employment growth is being driven by acyclical sectors like government and health care.  Both of these are under a microscope.  Job gains are heavily skewed to large firms with over 500 employees.  That adds risk to the equation.  Immigrants have also been driving the train, but for how long? Tail risk is also discernible within PCE.  Obscure categories are growing twice as fast as “bankable” categories.  Have a listen!

Watch Now »

Contact us for more information:

    Name *

    Email *

    Company *

    Subject

    Message

      Name *

      Email *

      Company *

      Subject

      Message