The Elephant in the Room: What’s Ailing Global Brands?
Key Points: It used to be that investors could buy the best global brands, close their eyes, and watch their gains compound over time. That strategy hasn’t been working well, at least not in consumer land. Estee Lauder, Gucci, Nike, Disney, LVMH and Lululemon have each underperformed the market by (15)% or more over the past three years. The aim of this report is to assess what – if anything – is amiss with global