Rubinson-icon-white

Broad Insights. Deep Analysis.

All Reports

A More Neutral Stance on the Consumer Puts the Onus on Stock Selection. Our Consumer Beacon Has Been a Good Guide

Key Points: Rubinson Research has been in business for a little over three years. We were super bullish on the consumer in 2022, 2023 and most of 2024. We turned cautious last fall, but we’re striking a more neutral tone today. Join us for a webinar this Thursday to discuss the findings of this report and many other subjects. We model the risk posed by tariffs from the top down and the bottom up. Figures

Read More »

Immigration: How and When Will It Affect Employment and Aggregate Demand?

Key Points: Immigration was among the markets primary concerns before tariffs stole the show. We think it’ll re-emerge as a key talking point before too long. Immigration has been contributing almost a full percentage point to population growth, triple its normal contribution. We analyze border crossings, work permit applications, and state-level employment dynamics to understand the effect reduced immigration might have on employment and aggregate demand. Traditional labor market surveys do not do a good

Read More »

Consumer Stocks: There’s No Place Like Home

Key Points: “Liberation Day” sparked a dramatic selloff, but we think there are other reasons to be concerned about the consumer. Employment growth is lopsided, PCE growth has been of low quality, immigration will soon begin to weigh on aggregate demand, real wages are already slowing, and the “wealth effect” is reversing. The market’s knee-jerk reaction was to snap up consumer staples. We think housing-related stocks are the better bet. The existing home market has

Read More »

The Consumer: Slower Spending, Shifting Priorities

Key Points: Companies have begun to signal that 2025 is off to a rough start. We’ve heard rumblings of a weaker consumer before, but our math said they would power through, and they did. This time feels different. The effects of immigration and DOGE on the job market have yet to take hold. We see a (0.5)% headwind to PCE from immigration and a (0.2)% impact from DOGE. On a probability-weighted basis, we see a

Read More »

Amazon: Do Retail Margins Have Room to Run? Do AWS Data Centers Pencil Out?

Key Points: A year ago, we penned a report on Amazon called “Squeezing Blood from a Stone”. The implication was that after years of spending aggressively, Amazon was determined to increase the productivity of its existing asset base. The theme applied equally to the retail business and AWS, but Amazon now appears to be embarking on a new investment cycle. We dive headfirst into the fundamentals of Amazon’s retail business and its AWS arm to

Read More »

The Consumer: How Will They Fund Future Spending? A Look at the Credit Impulse, Among Other Things

Key Points: Over the past five years, the consumer has been unflappable. After such a strong showing, we might expect fatigue to set in, but the spending data is actually getting stronger, not weaker. We want to know if this performance is sustainable. To that end, we analyze how consumers might fund future spending growth. We dig into their sources of funds, including labor income, savings, and wealth, but our focus is on the credit

Read More »

"UP-TO-DATA" PODCAST​

Positioning Portfolios for a Soft Patch

We’ve been expecting the consumer to hit a soft patch, and recent employment data have made that outcome more likely.  Fiscal stimulus and rate cuts will help stave off a bigger issue, but portfolios might still need to be reoriented.  We think rate-sensitive names will continue to work — we’re especially fond of housing-related stocks.  And, we built three frameworks to identify stocks that can bridge a gap.  They identify issues with (i) pricing power, (ii) asset-light models, and (iii) good shock absorbers.

Watch Now »

The Consumer: Deciphering the Data

This webinar details our outlook for the consumer.  H2 ’25 will be turbulent due to a lopsided employment picture, incomes that are not as strong as they appear, an immigration headwind, collateral damage from student debt repayment, and tariffs.  We expect the consumer to recover in early ’26 due to stimulus, but investors might want to be prepared for a choppy ride.  We recommend finding stocks with pricing power and bulletproof business models.  We introduce a couple of frameworks to help chart the course.

Watch Now »

Consumer Headwinds and Tailwinds for ’25 and ’26

There’s a lot going on in consumer land, and this webinar measures the headwinds and tailwinds facing the consumer in 2025 and 2026.  Late last year we grew concerned that the consumer was off kilter — employment and spending trends were unbalanced, and we were concerned that policy would dampen spending growth.  Now that fiscal stimulus is in the works, our outlook has turned more neutral.  There’s lots of math in this presentation, especially as it pertains to policy — immigration, tariffs, and fiscal stimulus. …

Watch Now »

It’s Not Just Tariffs. Where We Stand

We’ve been cautious on the consumer for the past six months.  It’s not just about tariffs.  Employment growth is lopsided, PCE growth has been of low quality, immigration will soon begin to weigh on aggregate demand, the credit impulse is muted, the “wealth effect” is reversing, and real wage growth is already slowing.  Tariffs are a headwind, but they don’t anchor our view.  This 30-minute webinar walks through a ton of useful data.

Watch Now »

The Consumer’s Vital Signs. Tail Risk?

We hosted a timely webinar that outlined a few tail risks.  Employment growth is being driven by acyclical sectors like government and health care.  Both of these are under a microscope.  Job gains are heavily skewed to large firms with over 500 employees.  That adds risk to the equation.  Immigrants have also been driving the train, but for how long? Tail risk is also discernible within PCE.  Obscure categories are growing twice as fast as “bankable” categories.  Have a listen!

Watch Now »

Tractor Supply: Without Peer. Insights from Hal Lawton, CEO

Hal Lawton joins a growing list of CEOs that’ve graced us with their presence.  He shared key insights on our podcast.  We talked about how a tight housing market pushed Millennials into TSCO’s catchment area.  We talked about TSCO’s 7% market share, and the fact that outsized comps were driven by transactions, not ticket.  TSCO has no direct peer — that means it doesn’t have to share its slice of the market with “like” competitors or fall prey to their mistakes.  Give a listen!

Watch Now »

Contact us for more information:

    Name *

    Email *

    Company *

    Subject

    Message

      Name *

      Email *

      Company *

      Subject

      Message