The Low-End Consumer: Modeling What Lays Ahead
Summary In our inaugural report we assessed whether the consumer would buckle under pressure or power through. We concluded that the tailwinds are strong enough to enable solid mid-single digit consumption growth in 2022. This report focuses on how that growth might look across the income spectrum with a focus on the low-end consumer. We built a few models to help frame our outlook for the low end. One tracks monthly spending for ~30 categories

