A Deep Dive into the Low End. Will They Rise from the Ashes or Fall into the Abyss?
Key Points: We’ve refined our models to incorporate new data on the distribution of income, spending, and savings. Overall, we think that the consumer will continue to power through, but we remain concerned about the low-end of the income distribution. The question we seek to address in this report though, is whether the market has already braced for that outcome. Stocks that cater to the low-end consumer have taken a beating – they’ve underperformed a

