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Broad Insights. Deep Analysis.

All Reports

If the Consumer Is Strong, Why Are Credit Card Delinquencies Rising?

Key Points: The consumer has stood strong in the face of meaningful headwinds, and we think they’ll continue to hold up well in 2024. The uptick in credit card delinquencies seems to run counter to our thesis, so the aim of this report is to understand why delinquencies are moving in the wrong direction, and what that might mean for PCE in the year ahead. A little over a year ago, credit card balances eclipsed

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Housing: It’s Complicated. A Perspective on Homebuilders and Home Improvement Retail

Key Points: The housing market is typically the Fed’s most reliable transmission mechanism, and while housing activity has slowed markedly, the tack-on effects have yet to sink the economy or the consumer. Housing is a complex subject, and there’s no shortage of data to analyze. We focus our energies in this report on demographics, the normalization of pandemic effects, spending on home improvement, and the labor market. Housing turnover has reacted to rate hikes much

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Consumer Staples: Are We There Yet? A Deep Dive into Tactical and Fundamental Issues

Key Points: We’ve been bullish on the consumer and that’s created a bias for discretionary stocks over staples. Staples, though, have lagged the market by ~20% over the past year, and the aim of this report is to determine whether it’s time to buy this beaten-down group or if we should continue to tread lightly. The decision to own consumer staples stocks cannot be made in a vacuum. That’s because staples often act more like

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Consumer Stocks: Our Idea Generator Can Help Navigate a New Paradigm

Key Points: We’re often asked when the consumer will crack. We’ve been concerned about the low-end of the income distribution for some time, but when it comes to the aggregates, we don’t see red flags waving. The bigger question we have is how a shift from nominal growth to real growth will affect the stock selection process. We’ve modified our Idea Generator to emphasize business model dynamics like asset intensity and operating leverage. Our updated

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Consumer Stocks: Repositioning to Reflect the Shift from Nominal Growth to Real

Key Points: Consumer stocks had a rough third quarter. Staples continued their downward slide. Discretionary stocks tend to outperform when staples are cratering, but that’s not been the case this time around. We’re mindful of the fact that spending seems to have slowed post-Labor Day, but we think the consumer will regain their footing. We built a new interactive model that projects income, spending, and savings through 2025. We stress test assumptions to determine where

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A Deep Dive into the Low End. Will They Rise from the Ashes or Fall into the Abyss?

Key Points: We’ve refined our models to incorporate new data on the distribution of income, spending, and savings. Overall, we think that the consumer will continue to power through, but we remain concerned about the low-end of the income distribution. The question we seek to address in this report though, is whether the market has already braced for that outcome. Stocks that cater to the low-end consumer have taken a beating – they’ve underperformed a

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"UP-TO-DATA" PODCAST​

Consumer Headwinds and Tailwinds for ’25 and ’26

There’s a lot going on in consumer land, and this webinar measures the headwinds and tailwinds facing the consumer in 2025 and 2026.  Late last year we grew concerned that the consumer was off kilter — employment and spending trends were unbalanced, and we were concerned that policy would dampen spending growth.  Now that fiscal stimulus is in the works, our outlook has turned more neutral.  There’s lots of math in this presentation, especially as it pertains to policy — immigration, tariffs, and fiscal stimulus. …

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It’s Not Just Tariffs. Where We Stand

We’ve been cautious on the consumer for the past six months.  It’s not just about tariffs.  Employment growth is lopsided, PCE growth has been of low quality, immigration will soon begin to weigh on aggregate demand, the credit impulse is muted, the “wealth effect” is reversing, and real wage growth is already slowing.  Tariffs are a headwind, but they don’t anchor our view.  This 30-minute webinar walks through a ton of useful data.

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The Consumer’s Vital Signs. Tail Risk?

We hosted a timely webinar that outlined a few tail risks.  Employment growth is being driven by acyclical sectors like government and health care.  Both of these are under a microscope.  Job gains are heavily skewed to large firms with over 500 employees.  That adds risk to the equation.  Immigrants have also been driving the train, but for how long? Tail risk is also discernible within PCE.  Obscure categories are growing twice as fast as “bankable” categories.  Have a listen!

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Tractor Supply: Without Peer. Insights from Hal Lawton, CEO

Hal Lawton joins a growing list of CEOs that’ve graced us with their presence.  He shared key insights on our podcast.  We talked about how a tight housing market pushed Millennials into TSCO’s catchment area.  We talked about TSCO’s 7% market share, and the fact that outsized comps were driven by transactions, not ticket.  TSCO has no direct peer — that means it doesn’t have to share its slice of the market with “like” competitors or fall prey to their mistakes.  Give a listen!

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Webinar: The Consumer Could Surprise in 2025

We hosted a webinar to review the state of the consumer and to detail why 2025 might hold a few surprises.  We dive into the labor markets with a focus on immigration; we assess the implications of other policies such as tariffs and taxes; we explore household balance sheets to understand how wealth and leverage might influence consumer spending.  Our take is that a softening consumer will impact the interest rate environment, and that in turn, can have meaningful implications for stock selection.  The slides…

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Brinker’s Secret Sauce. Insights from the CFO

Brinker has been on a tear.  Same store sales have been ripping even as other restaurants are struggling.  We talk with CFO Mika Ware who has a unique perspective on the company’s turnaround.  It’s a classic case of blocking and tackling — slimming down the menu, simplifying recipes, improving standards, and killer marketing that’s informed by insights and data.  It sounds like Brinker has more work to do at Chili’s, and it might be able to replicate that success with other banners.

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