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Broad Insights. Deep Analysis.

All Reports

What Consumers Want. An Analysis of Wallet Share and Market Share

Key Points: We still see the consumers’ glass as half full, not half empty, but it’s safe to say that their proverbial cup isn’t running over. When resources are scarce, some expenditures are prioritized and others take a back seat. In this report, we track some of the choices consumers are making with the aim of identifying categories that are gaining wallet share and companies that are growing market share.

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The Great Wealth Transfer. How Will Inheritance Shape Consumer Spending?

Key Points: Older generations are due to pass on as much as $124Tr in real wealth over the next 25 years. The next 10 years should see annual inheritance reach ~$3Tr, up from just over ~$2Tr in the previous 10 years. An extra $1Tr per year is quite significant – it amounts to 5% of PCE – but the question is how much of it will get spent. This report explores the magnitude, timing, and

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Consumer Stocks: Management Change Abounds. A Green Light or a Red Flag?

Key Points: The executive suite has been a revolving door. Last year alone, publicly traded companies saw ~450 CEO changes, twice the normal level. The consumer sector has seen about the same. The aim of this report is (i) to put these executive changes into context, (ii) to assess whether investors ought to exploit CEO change as an investment theme, and (iii) to see if a high degree of management turnover corroborates our thinking about

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Are Consumer Stocks Irrelevant?

Key Points: There are two big themes in the market these days – an upturn in the cyclical economy, and the AI revolution. The market doesn’t think consumer stocks fit into either bucket. We explore both of those themes in this report to help us understand when consumer stocks will become relevant again. Consumer cyclical stocks appear to be losing some of their cyclicality. For most of the past year, discretionary returns have been as

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The Consumer: Is the Glass Half Full or Half Empty? It Depends on How Low Savings Can Go

Key Points: There are a lot of crosscurrents affecting the consumer. The bear case is built on weak job growth, slowing wages, elevated oil prices, and risks associated with AI. The bull case hinges on stimulus, an uptick in manufacturing, and a steadily declining savings rate. The data are decidedly mixed, so the glass is either half full or half empty. We’ve been in the glass-is-half-empty camp for the past year, but our analysis of

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The Auto Complex: Uncovering Data to Help Assess the SAAR, EVs, Ride Hailing, Lending, and More

Key Points: The job market, housing and autos share a common thread – they seem to be going nowhere fast. Turnover in the job market is among the lowest on record, home sales per capita are lower than they were in the GFC, and the SAAR per licensed driver has been going downhill. Our last two reports covered employment and housing. This one sifts through a ton of data to understand where the auto sector

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"UP-TO-DATA" PODCAST​

The Consumer: Deciphering the Data

This webinar details our outlook for the consumer.  H2 ’25 will be turbulent due to a lopsided employment picture, incomes that are not as strong as they appear, an immigration headwind, collateral damage from student debt repayment, and tariffs.  We expect the consumer to recover in early ’26 due to stimulus, but investors might want to be prepared for a choppy ride.  We recommend finding stocks with pricing power and bulletproof business models.  We introduce a couple of frameworks to help chart the course.

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Consumer Headwinds and Tailwinds for ’25 and ’26

There’s a lot going on in consumer land, and this webinar measures the headwinds and tailwinds facing the consumer in 2025 and 2026.  Late last year we grew concerned that the consumer was off kilter — employment and spending trends were unbalanced, and we were concerned that policy would dampen spending growth.  Now that fiscal stimulus is in the works, our outlook has turned more neutral.  There’s lots of math in this presentation, especially as it pertains to policy — immigration, tariffs, and fiscal stimulus. …

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It’s Not Just Tariffs. Where We Stand

We’ve been cautious on the consumer for the past six months.  It’s not just about tariffs.  Employment growth is lopsided, PCE growth has been of low quality, immigration will soon begin to weigh on aggregate demand, the credit impulse is muted, the “wealth effect” is reversing, and real wage growth is already slowing.  Tariffs are a headwind, but they don’t anchor our view.  This 30-minute webinar walks through a ton of useful data.

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The Consumer’s Vital Signs. Tail Risk?

We hosted a timely webinar that outlined a few tail risks.  Employment growth is being driven by acyclical sectors like government and health care.  Both of these are under a microscope.  Job gains are heavily skewed to large firms with over 500 employees.  That adds risk to the equation.  Immigrants have also been driving the train, but for how long? Tail risk is also discernible within PCE.  Obscure categories are growing twice as fast as “bankable” categories.  Have a listen!

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Tractor Supply: Without Peer. Insights from Hal Lawton, CEO

Hal Lawton joins a growing list of CEOs that’ve graced us with their presence.  He shared key insights on our podcast.  We talked about how a tight housing market pushed Millennials into TSCO’s catchment area.  We talked about TSCO’s 7% market share, and the fact that outsized comps were driven by transactions, not ticket.  TSCO has no direct peer — that means it doesn’t have to share its slice of the market with “like” competitors or fall prey to their mistakes.  Give a listen!

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Webinar: The Consumer Could Surprise in 2025

We hosted a webinar to review the state of the consumer and to detail why 2025 might hold a few surprises.  We dive into the labor markets with a focus on immigration; we assess the implications of other policies such as tariffs and taxes; we explore household balance sheets to understand how wealth and leverage might influence consumer spending.  Our take is that a softening consumer will impact the interest rate environment, and that in turn, can have meaningful implications for stock selection.  The slides…

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