What’s Ailing Global Brands? Part II
Key Points: The state of global brands has gone from bad to worse since we published Part I of this report a year ago. When it comes to stock price returns, brands had the upper hand for 25 years, but that advantage has been erased in just two years’ time. The aim of this report is threefold: (i) we seek to understand what’s ailing global brands, (ii) we assess whether branded companies or the retailers

