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The Low-End Consumer: Modeling What Lays Ahead

Summary In our inaugural report we assessed whether the consumer would buckle under pressure or power through. We concluded that the tailwinds are strong enough to enable solid mid-single digit consumption growth in 2022. This report focuses on how that growth might look across the income spectrum with a focus on the low-end consumer. We built a few models to help frame our outlook for the low end. One tracks monthly spending for ~30 categories

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Will the Consumer Buckle Under Pressure or Power Through?

Introducing Rubinson Research I am pleased to share this report with you.  It’s the first one being issued by my newly formed research boutique, Rubinson Research.  I founded the firm with the explicit goal of identifying and quantifying complex issues that are top-of-mind for CIOs, portfolio managers and industry analysts.  We will specialize in blending high-level macro insights with granular micro data.  The firm is subscription-based and if you’d like to subscribe, please reply to this

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Announcing the Launch of Rubinson Research

I am proud to introduce Rubinson Research, an independent investment research boutique that specializes in blending high-level macro insights with granular micro data. This differentiated approach is a natural result of my diverse set of experiences that include covering consumer stocks on the sell-side for two decades and managing a portfolio of global consumer stocks on the buy-side.  The five years I spent as the Consumer Strategist at Empirical Research Partners have added another important

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"UP-TO-DATA" PODCAST​

Savings, Inflation, Immigration, the Low-End, Food, and Mattresses

In issue #3 we analyze immigration, excess savings, and the low-end consumer.  Immigration has been a big contributor to the labor force, and with elections in the offing, it presents more than a trivial risk.  We track the amount of construction put into place due to the CHIPS Act.  We also offer an analysis of the US mattress industry.  We compare units sold to normal, and we stack up the TPX business model to other vertically-integrated retailers/brands.

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The “Energy Effect”, Credit Card Dynamics, and Housing

In issue #2 we analyze the effect rising energy prices may have on consumption.  One month ago, energy prices would’ve been a 75 basis-point “good guy” for the consumer.  Now it’s more of a marginal friend.  We measure inflation by income cohort, also focus on credit card delinquency trends and the profile of housing inventory.

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