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All Reports

The Consumer: A Psych Eval

Key Points: Consumer sentiment used to give us a read on the consumers’ psyche, but the metric has gone mad. The consumer needs a new therapist, and we’re eager to fill the void. This report is a psych evaluation of sorts – we use hard data to assess soft concepts like (i) the consumers’ sensitivity to price, (ii) their tendency to trade down, (iii) the willingness to spend from wealth, and (iv) their love affair

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The Gen Z Consumer: Not Enough to Go Around. Be Prepared for a Battle

Key Points: Gen Z was born in the era of social media, came of age during a global pandemic and are launching their careers in the face of AI. It’s been well documented that their mental state has suffered as a result, but the aim of this report is to understand how their behavior will shape consumer spending in the months and years ahead. The first section details the Gen Z predicament. The second offers

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AI, The Economy, and Consumer Stocks

Key Points: AI is the most dominant theme in the broader market, but we don’t think it’s driven a whole lot of alpha within the consumer universe just yet. Investors in consumer stocks are busy grappling with a potential soft patch and a subsequent recovery once the OBBB kicks in. When short-term volatility subsides, AI is likely to take center stage. The data center boom is great for chip makers, hyper-scalers and utilities, but it’s

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Are Retail Stocks a Good Bet During a Global Brand-emic?

Key Points: Global brands have shed $1.5Tr in relative market value over the past two years, and the effect isn’t limited to a single sector or a single country. We’re in a brand-emic, and we think it’s a better idea to invest in high-quality retailers than to hope for a turnaround in global brands. Retailers sell an array of brands, and that portfolio approach feels right at this point in time. So far, betting on

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What’s Ailing Global Brands? Part II

Key Points: The state of global brands has gone from bad to worse since we published Part I of this report a year ago. When it comes to stock price returns, brands had the upper hand for 25 years, but that advantage has been erased in just two years’ time. The aim of this report is threefold: (i) we seek to understand what’s ailing global brands, (ii) we assess whether branded companies or the retailers

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Consumer Stocks: Fusing Macro and Micro to Aid with Stock Selection

Key Points: As investors get back to work, we thought it would be a good idea to explore a variety of subjects that clients are asking about. The topics range from macro to micro. Our macro work says there’s a soft patch ahead. Our micro work seeks to identify stocks that can work in that setting. Is the consumer strong or weak? This should be an easy question, but there’s room for debate. Consumer sentiment

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"UP-TO-DATA" PODCAST​

The Consumer Is at a Crossroads: Entering a New Phase

We hosted a webinar reviewing the changing landscape for the US consumer.  We are entering a new phase and see weaker spending growth ahead.  This has significant implications for portfolio weightings.  We have lightened up on our exposure to leisure stocks and are instead recommending clients over-weight rate-sensitive durables like housing, autos, and RVs.  We assess the odds of a recession emerging and take questions from clients.

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A Conversation with Ted Decker, CEO of Home Depot

Today we caught up with Ted Decker, the CEO of Home Depot.  We talked about the health of the consumer, the state of the housing market, the “lock-in” effect, AI, and more.  I asked how long the hangover in COVID-friendly categories like BBQ grills, outdoor furniture and washing machines might last.  He compared the dynamic to a hurricane, which made a lot of sense to me.  Home Depot has seen plenty of hurricanes over time, and they’re using those experiences to inform buying decisions.  This…

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A Conversation with Ed Bastian, CEO of Delta Airlines

Conversations with CEO/CFOs:  We added a new feature to our “Up-to-Data” podcast series. This week’s issue features a 30-minute conversation with Ed Bastian, the CEO of Delta Airlines.  Ed has led Delta’s employees, customers and shareholders through some turbulent times.  In the process, he and the rest of the Delta team have built trust with customers (empathy), employees (no furloughs), and shareholders (no dilution).  We talk about the state of the consumer, the outlook for growth in the airline industry, the potential for AI to…

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Covering the Waterfront. Coming Soon: Conversations with Corporate Execs

This installment of our “Up-to-Data” podcast is more comprehensive than most.  We take a step back to see what the latest data are telling us about the consumer.  We cover the labor market, excess savings, the wealth effect, goods vs. services, household balance sheets, inventory dynamics, the housing sector, and leisure. Coming soon: Conversations with Corporate Execs.  Many of our future podcasts will feature interviews with corporate executives.  We’ll be talking to them about the consumer overall and trends in their business.  Our first conversation…

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Politics, Taxes, Tariffs, Consumer Credit, and Inventory Freshness

The Presidential election is not far away, and this installment of our “Up-to-Data” podcast explores how policy might influence consumer behavior.  When it comes to policy, there’s a lot to consider, and we’re especially attuned to distributional shifts that could occur as a result.  The presentation also takes stock of household balance sheets, including the supply of credit.  Finally, we touch on “inventory freshness” now that retailers have finished reporting Q1 results — the outlook for gross margins is still biased to the upside.  The…

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Inflation-Adjusted Retail Sales, e-Com, Home Depot, The “Lock-in Effect”, and Credit Card Green Shoots

We’ve analyzed a ton of new data over the past week.  Issue #4 of our podcast makes sure you are up to date.  It walks you through incremental data from the Fed’s Senior Loan Officer Survey, April retail sales, e-Commerce penetration, Capital One, Discover Financial, Home Depot, the New York Fed’s household debt and credit report, the San Francisco Fed’s excess savings analysis, and more.  We expect the consumer to remain strong.  In our view, mixed signals from companies have more to do with lower…

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