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All Reports

Is the Consumer Hitting a Soft Patch or a Wall? What Does It Mean for the Stocks?

Key Points: The strength and consistency of the US consumer have provided ballast for the broader economy, but lately there have been some signs of fatigue. The aim of this report is to determine whether the consumer is hitting a soft patch or a wall. Last year the consumer had to contend with enormous crosscurrents. At the end of the day though, job gains, strong wage growth and the drawdown of “excess savings” overpowered the

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The State of the Consumer. Our Frameworks Tell the Story

Key Points: Since founding Rubinson Research one year ago, we’ve developed dozens of frameworks to measure the well-being of the consumer – both in aggregate and by income cohort. Those indicators led us to be bullish on the consumer for the past year. Our frameworks though, are no longer as supportive as they had been. Labor markets are strong and balance sheets are fortress-like – but we are seeing some signs of strain. People are

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A Three-Pronged Approach to Food Stocks — Retailers, Restaurants and Staples

Key Points: The food industry tends to be fairly staid with annualized growth of ~2% in real terms. The pandemic, however, upended consumer behavior, and channel shares have swung wildly over the past few years. This report studies the food sector from three perspectives – retailers, restaurants, and packaged food companies. At its peak, spending on food at home outpaced ‘normal’ by $42 billion in real terms. That’s since been whittled down to $12 billion,

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Will the Consumer Feel Collateral Damage from Stress in the Banking System?

Key Points: The consumer wasn’t the cause of upheaval in the banking system, but they may still feel some collateral damage. This report focuses on two key risks that could affect future spending – consumer liquidity and access to credit. The consumer has been highly liquid over the past few years, and that’s helped them part with “excess savings” to fuel consumption. However, the cost of liquidity has increased now that the yield on a

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Are Consumer Data and Consumer Behavior Telling Conflicting Stories?

Key Points: The narrative around the US consumer seems to have shifted. As recently as a few months ago, we were hearing predictions of doom and gloom, but ever since the January jobs and retail sales data were released, the primary concern we’re hearing is that the consumer is running too hot. This report seeks to understand where the consumer is headed. We assess both the relevant data and consumer behavior. The data tell us

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Amazon: Framing the Investment Debate with Unconventional Frameworks and Analytics

Key Points: I covered Amazon stock in a previous life, and while I’m no longer in the game of conjuring up price targets, that hasn’t stopped me from analyzing the company’s financials. We focus on Amazon’s retail business in this report. Our aim is to highlight important metrics that often get overlooked. Amazon’s fulfillment center buildout was akin to adding KSS, TSCO, RH, ULTA, DKS, M, and URBN – the entire companies – for two

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"UP-TO-DATA" PODCAST​

Covering the Waterfront. Coming Soon: Conversations with Corporate Execs

This installment of our “Up-to-Data” podcast is more comprehensive than most.  We take a step back to see what the latest data are telling us about the consumer.  We cover the labor market, excess savings, the wealth effect, goods vs. services, household balance sheets, inventory dynamics, the housing sector, and leisure. Coming soon: Conversations with Corporate Execs.  Many of our future podcasts will feature interviews with corporate executives.  We’ll be talking to them about the consumer overall and trends in their business.  Our first conversation…

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Politics, Taxes, Tariffs, Consumer Credit, and Inventory Freshness

The Presidential election is not far away, and this installment of our “Up-to-Data” podcast explores how policy might influence consumer behavior.  When it comes to policy, there’s a lot to consider, and we’re especially attuned to distributional shifts that could occur as a result.  The presentation also takes stock of household balance sheets, including the supply of credit.  Finally, we touch on “inventory freshness” now that retailers have finished reporting Q1 results — the outlook for gross margins is still biased to the upside.  The…

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Inflation-Adjusted Retail Sales, e-Com, Home Depot, The “Lock-in Effect”, and Credit Card Green Shoots

We’ve analyzed a ton of new data over the past week.  Issue #4 of our podcast makes sure you are up to date.  It walks you through incremental data from the Fed’s Senior Loan Officer Survey, April retail sales, e-Commerce penetration, Capital One, Discover Financial, Home Depot, the New York Fed’s household debt and credit report, the San Francisco Fed’s excess savings analysis, and more.  We expect the consumer to remain strong.  In our view, mixed signals from companies have more to do with lower…

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Savings, Inflation, Immigration, the Low-End, Food, and Mattresses

In issue #3 we analyze immigration, excess savings, and the low-end consumer.  Immigration has been a big contributor to the labor force, and with elections in the offing, it presents more than a trivial risk.  We track the amount of construction put into place due to the CHIPS Act.  We also offer an analysis of the US mattress industry.  We compare units sold to normal, and we stack up the TPX business model to other vertically-integrated retailers/brands.

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The “Energy Effect”, Credit Card Dynamics, and Housing

In issue #2 we analyze the effect rising energy prices may have on consumption.  One month ago, energy prices would’ve been a 75 basis-point “good guy” for the consumer.  Now it’s more of a marginal friend.  We measure inflation by income cohort, also focus on credit card delinquency trends and the profile of housing inventory.

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