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Broad Insights. Deep Analysis.

All Reports

The Consumer: A Psych Eval

Key Points: Consumer sentiment used to give us a read on the consumers’ psyche, but the metric has gone mad. The consumer needs a new therapist, and we’re eager to fill the void. This report is a psych evaluation of sorts – we use hard data to assess soft concepts like (i) the consumers’ sensitivity to price, (ii) their tendency to trade down, (iii) the willingness to spend from wealth, and (iv) their love affair

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The Gen Z Consumer: Not Enough to Go Around. Be Prepared for a Battle

Key Points: Gen Z was born in the era of social media, came of age during a global pandemic and are launching their careers in the face of AI. It’s been well documented that their mental state has suffered as a result, but the aim of this report is to understand how their behavior will shape consumer spending in the months and years ahead. The first section details the Gen Z predicament. The second offers

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AI, The Economy, and Consumer Stocks

Key Points: AI is the most dominant theme in the broader market, but we don’t think it’s driven a whole lot of alpha within the consumer universe just yet. Investors in consumer stocks are busy grappling with a potential soft patch and a subsequent recovery once the OBBB kicks in. When short-term volatility subsides, AI is likely to take center stage. The data center boom is great for chip makers, hyper-scalers and utilities, but it’s

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Are Retail Stocks a Good Bet During a Global Brand-emic?

Key Points: Global brands have shed $1.5Tr in relative market value over the past two years, and the effect isn’t limited to a single sector or a single country. We’re in a brand-emic, and we think it’s a better idea to invest in high-quality retailers than to hope for a turnaround in global brands. Retailers sell an array of brands, and that portfolio approach feels right at this point in time. So far, betting on

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What’s Ailing Global Brands? Part II

Key Points: The state of global brands has gone from bad to worse since we published Part I of this report a year ago. When it comes to stock price returns, brands had the upper hand for 25 years, but that advantage has been erased in just two years’ time. The aim of this report is threefold: (i) we seek to understand what’s ailing global brands, (ii) we assess whether branded companies or the retailers

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Consumer Stocks: Fusing Macro and Micro to Aid with Stock Selection

Key Points: As investors get back to work, we thought it would be a good idea to explore a variety of subjects that clients are asking about. The topics range from macro to micro. Our macro work says there’s a soft patch ahead. Our micro work seeks to identify stocks that can work in that setting. Is the consumer strong or weak? This should be an easy question, but there’s room for debate. Consumer sentiment

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"UP-TO-DATA" PODCAST​

Consumer Headwinds and Tailwinds for ’25 and ’26

There’s a lot going on in consumer land, and this webinar measures the headwinds and tailwinds facing the consumer in 2025 and 2026.  Late last year we grew concerned that the consumer was off kilter — employment and spending trends were unbalanced, and we were concerned that policy would dampen spending growth.  Now that fiscal stimulus is in the works, our outlook has turned more neutral.  There’s lots of math in this presentation, especially as it pertains to policy — immigration, tariffs, and fiscal stimulus. …

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It’s Not Just Tariffs. Where We Stand

We’ve been cautious on the consumer for the past six months.  It’s not just about tariffs.  Employment growth is lopsided, PCE growth has been of low quality, immigration will soon begin to weigh on aggregate demand, the credit impulse is muted, the “wealth effect” is reversing, and real wage growth is already slowing.  Tariffs are a headwind, but they don’t anchor our view.  This 30-minute webinar walks through a ton of useful data.

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The Consumer’s Vital Signs. Tail Risk?

We hosted a timely webinar that outlined a few tail risks.  Employment growth is being driven by acyclical sectors like government and health care.  Both of these are under a microscope.  Job gains are heavily skewed to large firms with over 500 employees.  That adds risk to the equation.  Immigrants have also been driving the train, but for how long? Tail risk is also discernible within PCE.  Obscure categories are growing twice as fast as “bankable” categories.  Have a listen!

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Tractor Supply: Without Peer. Insights from Hal Lawton, CEO

Hal Lawton joins a growing list of CEOs that’ve graced us with their presence.  He shared key insights on our podcast.  We talked about how a tight housing market pushed Millennials into TSCO’s catchment area.  We talked about TSCO’s 7% market share, and the fact that outsized comps were driven by transactions, not ticket.  TSCO has no direct peer — that means it doesn’t have to share its slice of the market with “like” competitors or fall prey to their mistakes.  Give a listen!

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Webinar: The Consumer Could Surprise in 2025

We hosted a webinar to review the state of the consumer and to detail why 2025 might hold a few surprises.  We dive into the labor markets with a focus on immigration; we assess the implications of other policies such as tariffs and taxes; we explore household balance sheets to understand how wealth and leverage might influence consumer spending.  Our take is that a softening consumer will impact the interest rate environment, and that in turn, can have meaningful implications for stock selection.  The slides…

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Brinker’s Secret Sauce. Insights from the CFO

Brinker has been on a tear.  Same store sales have been ripping even as other restaurants are struggling.  We talk with CFO Mika Ware who has a unique perspective on the company’s turnaround.  It’s a classic case of blocking and tackling — slimming down the menu, simplifying recipes, improving standards, and killer marketing that’s informed by insights and data.  It sounds like Brinker has more work to do at Chili’s, and it might be able to replicate that success with other banners.

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