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Broad Insights. Deep Analysis.

All Reports

Housing: Where Do We Go from Here?

Key Points: The housing market has been scraping along the bottom for some time. We would’ve expected the combination of lower rates and pent-up demand to have added some vigor to the market by now, but that’s not been the case. The question is where do we go from here? The path of rates is uncertain, so our objective is to frame the upside and downside scenarios. Overall, we think the risks are more skewed

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AI and Aggregate Demand: Math Without Emotion

Key Points: Up until recently, the AI debate has been centered on the tech sector, but some have recently begun to worry – er… panic – that AI will crush the consumer by weighing on aggregate demand. The arguments we’ve seen have been long on theory, but they’re devoid of math. This report offers a data-driven perspective on how AI is likely to affect aggregate demand. AI is likely to supercharge the shift from labor

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Consumer Staples: A Rally or a Dead Cat Bounce?

Key Points: Consumer staples have had a strong start to the year, and we want to know if this is anything more than a dead cat bounce. In this report, we assess the appeal of consumer staples stocks from both a tactical and a fundamental perspective. After years of underperformance, valuations have compressed, but our analysis says that buying staples because they’re cheap isn’t a winning strategy. Figure 7 shows that investors are better off

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Consumer Stocks: Are Companies Acting Their Age?

Key Points: Companies tend to follow a predictable life cycle. The key is for them to act their age. We’ve seen far too many companies push for growth beyond their prime, and it rarely turns out well. There’s not a lot of green space left when it comes to the consumer arena, so it’s incumbent upon investors to make sure companies are aging gracefully. There’s no shame in getting old. Modest organic growth coupled with

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The Consumer: A Psych Eval

Key Points: Consumer sentiment used to give us a read on the consumers’ psyche, but the metric has gone mad. The consumer needs a new therapist, and we’re eager to fill the void. This report is a psych evaluation of sorts – we use hard data to assess soft concepts like (i) the consumers’ sensitivity to price, (ii) their tendency to trade down, (iii) the willingness to spend from wealth, and (iv) their love affair

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The Gen Z Consumer: Not Enough to Go Around. Be Prepared for a Battle

Key Points: Gen Z was born in the era of social media, came of age during a global pandemic and are launching their careers in the face of AI. It’s been well documented that their mental state has suffered as a result, but the aim of this report is to understand how their behavior will shape consumer spending in the months and years ahead. The first section details the Gen Z predicament. The second offers

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"UP-TO-DATA" PODCAST​

The Consumer: Deciphering the Data

This webinar details our outlook for the consumer.  H2 ’25 will be turbulent due to a lopsided employment picture, incomes that are not as strong as they appear, an immigration headwind, collateral damage from student debt repayment, and tariffs.  We expect the consumer to recover in early ’26 due to stimulus, but investors might want to be prepared for a choppy ride.  We recommend finding stocks with pricing power and bulletproof business models.  We introduce a couple of frameworks to help chart the course.

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Consumer Headwinds and Tailwinds for ’25 and ’26

There’s a lot going on in consumer land, and this webinar measures the headwinds and tailwinds facing the consumer in 2025 and 2026.  Late last year we grew concerned that the consumer was off kilter — employment and spending trends were unbalanced, and we were concerned that policy would dampen spending growth.  Now that fiscal stimulus is in the works, our outlook has turned more neutral.  There’s lots of math in this presentation, especially as it pertains to policy — immigration, tariffs, and fiscal stimulus. …

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It’s Not Just Tariffs. Where We Stand

We’ve been cautious on the consumer for the past six months.  It’s not just about tariffs.  Employment growth is lopsided, PCE growth has been of low quality, immigration will soon begin to weigh on aggregate demand, the credit impulse is muted, the “wealth effect” is reversing, and real wage growth is already slowing.  Tariffs are a headwind, but they don’t anchor our view.  This 30-minute webinar walks through a ton of useful data.

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The Consumer’s Vital Signs. Tail Risk?

We hosted a timely webinar that outlined a few tail risks.  Employment growth is being driven by acyclical sectors like government and health care.  Both of these are under a microscope.  Job gains are heavily skewed to large firms with over 500 employees.  That adds risk to the equation.  Immigrants have also been driving the train, but for how long? Tail risk is also discernible within PCE.  Obscure categories are growing twice as fast as “bankable” categories.  Have a listen!

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Tractor Supply: Without Peer. Insights from Hal Lawton, CEO

Hal Lawton joins a growing list of CEOs that’ve graced us with their presence.  He shared key insights on our podcast.  We talked about how a tight housing market pushed Millennials into TSCO’s catchment area.  We talked about TSCO’s 7% market share, and the fact that outsized comps were driven by transactions, not ticket.  TSCO has no direct peer — that means it doesn’t have to share its slice of the market with “like” competitors or fall prey to their mistakes.  Give a listen!

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Webinar: The Consumer Could Surprise in 2025

We hosted a webinar to review the state of the consumer and to detail why 2025 might hold a few surprises.  We dive into the labor markets with a focus on immigration; we assess the implications of other policies such as tariffs and taxes; we explore household balance sheets to understand how wealth and leverage might influence consumer spending.  Our take is that a softening consumer will impact the interest rate environment, and that in turn, can have meaningful implications for stock selection.  The slides…

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