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Broad Insights. Deep Analysis.

All Reports

Amazon: An Inflection Point on the Horizon?

Summary Points We launched a model portfolio called the Consumer Beacon two months ago and from time to time, we intend to publish reports featuring stocks in the portfolio. This one focuses on Amazon. We aim to offer a differentiated view of the company’s fundamentals and valuation. e-Commerce penetration is taking a pause after a period of breakneck growth. It could take another year or so for the channel to grow into its natural penetration

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Consumer Sentiment: Extracting the Signal from the Noise. Factoring It into Our “PCE Predictor”

Summary Points Consumer sentiment has been falling like a rock. The June reading was the lowest on record. It’s hard to imagine that consumers are feeling worse today than they did during the 1973 oil crisis, the Vietnam draft, the wake of 9-11 and during the depths of the Financial Crisis. In this report we study what drives consumer sentiment. We also assess whether it matters to future consumption trends. We built a model that

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What Do Energy Prices Mean for the Consumer? The Low-End? The Stocks?

Summary Points Surging energy prices are taxing consumers $25 billion on a monthly basis, equivalent to 2% of total PCE. Lately, prices have come off their peak and where they’ll head is anyone’s guess. Our goal with this report is to establish a framework for investing in consumer-related stocks during periods of energy price volatility, regardless of whether prices are moving up or down. We’re tracking daily spending trends in states with high gas prices,

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Stress-Testing the Consumer

Summary Points Rubinson Research hosted a webinar on June 30th. The aim was to stress-test the consumer by: quantifying many of the headwinds and tailwinds facing the consumer, creating scenarios to frame an outlook for H2 2022, assessing how the spending power of low-end consumers might flex with various assumptions, analyzing the wealth effect and testing how sensitive PCE might be to changes in financial assets and home prices, exploring shifts in household spending, including

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The Consumer Economy: A Delicate Balancing Act

Summary: Consumer demand is shifting. Categories that under-achieved during the pandemic are growing +15 percentage points faster than those that over-achieved. At the same time, spending on food and energy is claiming an incremental 0.7% of aggregate PCE. This has created an opportunity for some and an air pocket for others. Supply dynamics are further complicating the matter, and in this report we dig into inventory and capital spending to assess the supply side of

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The Wealth Effect: A Self-Fulfilling Prophecy?

Summary Points We estimate that household wealth is down by ~$8 trillion since the year began and investors are wondering whether that will put pressure on consumption trends. After all, the consumer is already feeling a pinch from surging gas prices, broad-based inflation, rising mortgage rates and tough comparisons. In this report we assess whether the consumer can tolerate a drop in wealth or if it’ll put them over the edge. We measure the wealth

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"UP-TO-DATA" PODCAST​

The Consumer: Deciphering the Data

This webinar details our outlook for the consumer.  H2 ’25 will be turbulent due to a lopsided employment picture, incomes that are not as strong as they appear, an immigration headwind, collateral damage from student debt repayment, and tariffs.  We expect the consumer to recover in early ’26 due to stimulus, but investors might want to be prepared for a choppy ride.  We recommend finding stocks with pricing power and bulletproof business models.  We introduce a couple of frameworks to help chart the course.

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Consumer Headwinds and Tailwinds for ’25 and ’26

There’s a lot going on in consumer land, and this webinar measures the headwinds and tailwinds facing the consumer in 2025 and 2026.  Late last year we grew concerned that the consumer was off kilter — employment and spending trends were unbalanced, and we were concerned that policy would dampen spending growth.  Now that fiscal stimulus is in the works, our outlook has turned more neutral.  There’s lots of math in this presentation, especially as it pertains to policy — immigration, tariffs, and fiscal stimulus. …

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It’s Not Just Tariffs. Where We Stand

We’ve been cautious on the consumer for the past six months.  It’s not just about tariffs.  Employment growth is lopsided, PCE growth has been of low quality, immigration will soon begin to weigh on aggregate demand, the credit impulse is muted, the “wealth effect” is reversing, and real wage growth is already slowing.  Tariffs are a headwind, but they don’t anchor our view.  This 30-minute webinar walks through a ton of useful data.

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The Consumer’s Vital Signs. Tail Risk?

We hosted a timely webinar that outlined a few tail risks.  Employment growth is being driven by acyclical sectors like government and health care.  Both of these are under a microscope.  Job gains are heavily skewed to large firms with over 500 employees.  That adds risk to the equation.  Immigrants have also been driving the train, but for how long? Tail risk is also discernible within PCE.  Obscure categories are growing twice as fast as “bankable” categories.  Have a listen!

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Tractor Supply: Without Peer. Insights from Hal Lawton, CEO

Hal Lawton joins a growing list of CEOs that’ve graced us with their presence.  He shared key insights on our podcast.  We talked about how a tight housing market pushed Millennials into TSCO’s catchment area.  We talked about TSCO’s 7% market share, and the fact that outsized comps were driven by transactions, not ticket.  TSCO has no direct peer — that means it doesn’t have to share its slice of the market with “like” competitors or fall prey to their mistakes.  Give a listen!

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Webinar: The Consumer Could Surprise in 2025

We hosted a webinar to review the state of the consumer and to detail why 2025 might hold a few surprises.  We dive into the labor markets with a focus on immigration; we assess the implications of other policies such as tariffs and taxes; we explore household balance sheets to understand how wealth and leverage might influence consumer spending.  Our take is that a softening consumer will impact the interest rate environment, and that in turn, can have meaningful implications for stock selection.  The slides…

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