Consumer Sentiment: Extracting the Signal from the Noise. Factoring It into Our “PCE Predictor”
Summary Points Consumer sentiment has been falling like a rock. The June reading was the lowest on record. It’s hard to imagine that consumers are feeling worse today than they did during the 1973 oil crisis, the Vietnam draft, the wake of 9-11 and during the depths of the Financial Crisis. In this report we study what drives consumer sentiment. We also assess whether it matters to future consumption trends. We built a model that