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Broad Insights. Deep Analysis.

All Reports

Valuation – What’s Priced In?

Summary Consumer discretionary stocks have come under pressure in recent months, and we want to know what’s priced in. We use a three-pronged approach to assess valuations at the individual stock level: (i) we analyze how consensus revenue expectations compare to ‘normal’, (ii) we estimate company-level operating leverage, and (iii) we use historical multiples to help us understand what type of beat/miss is being priced in. Consumer Durables: Consensus estimates call for companies in the

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Housing: Feeling Gravity’s Pull

Summary Most categories of consumption are in an over-bought or under-bought position. Housing has a foot in each camp. Over the past two years, home sales were a million units above trend, but coming into the pandemic sales were 3 million units below trend. Demographics are likely to offer some support from this point forward, but the direction of mortgage rates will probably rule the day. We expect the surge in rates to drive a

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Is e-Commerce Still an Existential Threat?

Summary Prior to the pandemic, e-Commerce growth had been outpacing brick-and-mortar sales by 10 percentage points. That differential spiked to 40 points at the onset of the pandemic and then fell sharply in the following year. We’re of the mind that e-Commerce penetration is likely to head higher from this point forward, and we built a framework that assesses the vulnerability of 60 consumer stocks. Amazon added an average of 20 million square feet to

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The Low-End Consumer: Modeling What Lays Ahead

Summary In our inaugural report we assessed whether the consumer would buckle under pressure or power through. We concluded that the tailwinds are strong enough to enable solid mid-single digit consumption growth in 2022. This report focuses on how that growth might look across the income spectrum with a focus on the low-end consumer. We built a few models to help frame our outlook for the low end. One tracks monthly spending for ~30 categories

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Will the Consumer Buckle Under Pressure or Power Through?

Introducing Rubinson Research I am pleased to share this report with you.  It’s the first one being issued by my newly formed research boutique, Rubinson Research.  I founded the firm with the explicit goal of identifying and quantifying complex issues that are top-of-mind for CIOs, portfolio managers and industry analysts.  We will specialize in blending high-level macro insights with granular micro data.  The firm is subscription-based and if you’d like to subscribe, please reply to this

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Announcing the Launch of Rubinson Research

I am proud to introduce Rubinson Research, an independent investment research boutique that specializes in blending high-level macro insights with granular micro data. This differentiated approach is a natural result of my diverse set of experiences that include covering consumer stocks on the sell-side for two decades and managing a portfolio of global consumer stocks on the buy-side.  The five years I spent as the Consumer Strategist at Empirical Research Partners have added another important

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"UP-TO-DATA" PODCAST​

Positioning Portfolios for a Soft Patch

We’ve been expecting the consumer to hit a soft patch, and recent employment data have made that outcome more likely.  Fiscal stimulus and rate cuts will help stave off a bigger issue, but portfolios might still need to be reoriented.  We think rate-sensitive names will continue to work — we’re especially fond of housing-related stocks.  And, we built three frameworks to identify stocks that can bridge a gap.  They identify issues with (i) pricing power, (ii) asset-light models, and (iii) good shock absorbers.

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The Consumer: Deciphering the Data

This webinar details our outlook for the consumer.  H2 ’25 will be turbulent due to a lopsided employment picture, incomes that are not as strong as they appear, an immigration headwind, collateral damage from student debt repayment, and tariffs.  We expect the consumer to recover in early ’26 due to stimulus, but investors might want to be prepared for a choppy ride.  We recommend finding stocks with pricing power and bulletproof business models.  We introduce a couple of frameworks to help chart the course.

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Consumer Headwinds and Tailwinds for ’25 and ’26

There’s a lot going on in consumer land, and this webinar measures the headwinds and tailwinds facing the consumer in 2025 and 2026.  Late last year we grew concerned that the consumer was off kilter — employment and spending trends were unbalanced, and we were concerned that policy would dampen spending growth.  Now that fiscal stimulus is in the works, our outlook has turned more neutral.  There’s lots of math in this presentation, especially as it pertains to policy — immigration, tariffs, and fiscal stimulus. …

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It’s Not Just Tariffs. Where We Stand

We’ve been cautious on the consumer for the past six months.  It’s not just about tariffs.  Employment growth is lopsided, PCE growth has been of low quality, immigration will soon begin to weigh on aggregate demand, the credit impulse is muted, the “wealth effect” is reversing, and real wage growth is already slowing.  Tariffs are a headwind, but they don’t anchor our view.  This 30-minute webinar walks through a ton of useful data.

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The Consumer’s Vital Signs. Tail Risk?

We hosted a timely webinar that outlined a few tail risks.  Employment growth is being driven by acyclical sectors like government and health care.  Both of these are under a microscope.  Job gains are heavily skewed to large firms with over 500 employees.  That adds risk to the equation.  Immigrants have also been driving the train, but for how long? Tail risk is also discernible within PCE.  Obscure categories are growing twice as fast as “bankable” categories.  Have a listen!

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Tractor Supply: Without Peer. Insights from Hal Lawton, CEO

Hal Lawton joins a growing list of CEOs that’ve graced us with their presence.  He shared key insights on our podcast.  We talked about how a tight housing market pushed Millennials into TSCO’s catchment area.  We talked about TSCO’s 7% market share, and the fact that outsized comps were driven by transactions, not ticket.  TSCO has no direct peer — that means it doesn’t have to share its slice of the market with “like” competitors or fall prey to their mistakes.  Give a listen!

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